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But now, Zeigler says, commercials that omit queer characters stand out more than in years. By Ray Glier.

By Michelle Kim. Culture Entertainment News Health Style. The mainstreaming of queer culture may not be entirely welcome news to all queer people.

Highlighted lgbtq advertising

Why is this change happening now? By Wren Sanders.

In addition, Microsoft has been running featuring San Francisco 49ers offensive assistant coach Katie Sowers, an out lesbian who is the first woman and first openly queer person to coach in the Super Bowl. As a longtime sports reporter, Zeigler says, old assumptions about homophobia in sports are no longer true.

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Close to million people will watch the game. In fact, we could be just one year away from the first openly gay Super Bowl player.

Aside from that lamentable Snickers ad, in CBS rejected a shoddily-made ad for a now-defunct gay dating site called ManCrunch — not because it featured gay men kissing, but because the network found that that the kiss was depicted as a demeaning punch line. Tags super bowl sports football queer visibility. Scott Frantz, an openly gay player at Kansas State, is likely to be drafted this spring, and could be on a team when the next football season starts next September.

Get the best of what's queer. Nevertheless, any step forward is likely to be welcomed by most viewers. That fact might be a little disheartening for those who have appreciated drag as edgy or dangerous.

By Phillip Picardi. In the same way, allowing drag queens to sell hummus might be a weak gesture hinting at full inclusion without actually providing any substantive structural change.